Observed sponsors · updated 2026-07-22
Who sponsors finance and CFO newsletters
Every brand below was observed paying for a sponsorship on a corporate finance or CFO newsletter or podcast in 2026, with a link to the exact issue or episode. The typical buyer is a growth-stage finance SaaS vendor (ERP, revenue recognition, equity, sales tax, FP&A). This is one of the richest sponsorship verticals we have scanned: its flagship newsletter reportedly earns ~90% of roughly $500k/year from sponsorships.
| Brand | Sells | Where observed | Format | Date |
|---|---|---|---|---|
| Brex | Corporate cards / spend | Mostly Metrics · Six placements across three properties, with author endorsements | Primary block | 2026-07-21 |
| Abacum | FP&A software | Mostly Metrics · Two placements in one week | Primary block | 2026-07-19 |
| Summation | Finance AI | CFO Secrets · Three consecutive weekly issues | Banner, top + footer | 2026-07-18 |
| Pulley | Cap table / equity | CFO Secrets · Also on 3 Run the Numbers episodes in July | Sponsored section | 2026-06-27 |
| Rillet | ERP for SaaS | Run the Numbers · Four episodes in July alone | Episode sponsor | 2026-07-20 |
| RightRev | Revenue recognition | Run the Numbers · Four episodes observed | Episode sponsor | 2026-07-16 |
| Anrok | Sales tax for SaaS | Run the Numbers · Two episodes observed | Episode sponsor | 2026-07-06 |
| Maximor | Finance software | Run the Numbers · Two episodes observed | Episode sponsor | 2026-07-13 |
| Paystand | B2B payments and AR automation | CFO Brew (You'll be thrilled) · Recurring top sponsor across early-2026 CFO Brew issues | Presented by (top banner) | 2026-02-20 |
| Ramp | Spend management and AI accounting | CFO Brew (You'll be thrilled) · Accounting Agent that auto-codes and reconciles | Together with (mid-issue ad) | 2026-02-20 |
What these newsletters charge
- Mostly Metrics sponsored guest posts: $5,000-10,000 minimum per post (as reported by Growth In Reverse, not an official rate card)
- Run the Numbers podcast: 3-month packages, one reported at $100,000 (same third-party source)
- CFO Secrets partnership page: 'Reach 50,000 finance leaders', rates on request
Estimate your own slot with our free rate calculator.
Sources scanned for this page
Mostly Metrics ('trusted by 75,000 readers') · CFO Secrets (50,000+) · CFO Brew (Morning Brew) · OnlyCFO · Run the Numbers (podcast, 3-5 sponsors per episode) · Clouded Judgement (not sponsored, last 5 issues checked) · The SaaS CFO
This is the free version
The full Sponsor Folder report does this for your newsletter specifically: 30 brands matched to your audience, the contact who owns each budget, and a ready-to-send pitch per brand. Fixed price, no commission.
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